When the United Center wanted a creative design to upgrade their current scoreboard and audio system, they turned to the Crossfade Design team. Crossfade Design has extensive experience in state-of-the-art arena projects, combined with years of live entertainment design. Looking for a solution that delivered to fans a unique gameday experience, Crossfade’s team conceived a cutting-edge lighting, LED video, audio and special effects integrated solution.

The scoreboard is quadruple the size of its predecessor and mimics the shape of the bowl for maximum viewing ease. It has 8,600 square feet of 4mm pixel pitch displays which makes it the largest center-hung screen display in the NBA and NHL. Six independent hoists give the board kinetic movement and the first-of-its-kind continuous inner ring display will delight patrons in the first 12 rows. This stunning design takes the in-game experience to another level.