In 2016, Eric Wade signed on as the Theatrical Lighting Consultant for Detroit’s new arena project. The owner of Little Caesar’s Pizza chain, Detroit Redwings, Detroit Tigers and Olympia Entertainment set out to help transform the Detroit downtown area. The new Little Caesar’s Arena was to be the centerpiece of the city’s revitalization and so it came to be.

Crossfade Design’s team helped design a holistic integrated entertainment experience, installed the hardware and software, and created content for all ice projection and Jewel Wall projection (600ft aluminum projection surface wrapping the lobby of the building). The lighting design included a system of automated lighting on computer controlled truss/motors, rooftop lighting and a cutting-edge LED grid ceiling over the arena floor. Crossfade also handle completion of the lighting network and projection system integration –designing all the system network and processing along with the building’s IT team. We are very proud of this innovative design.

Awarded “Sporting venue” design for 2018 by Mondo DR magazine.